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David Ogilvy (廣告總裁)

“The creative process requires more than reason. Most original thinking isn’t even verbal. It requires ‘a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.'”

— David Ogilvy, Advertising Executive

「創新的過程需要的不單是邏輯,大多數的獨創性思想沒有文字,它需要的是『摸索實驗不同想法,由直覺所駕馭,由下意識所引導。』」– 大衛‧奧格威 (廣告總裁)

  • original (adj.) 原始的。verbal (adj.) 文字的。grope (v.) 暗中摸索,探索。例:We groped around blindly in the cave. (我們在洞裡盲目的摸索。) intuitive (adj.) 直覺的。hunch (n.) 預感。例:I had a hunch that it would happen sooner or later. (我有預感它遲早會發生。) inspire (v.) 激起,引發。the unconscious 下意識的
  • 大衛‧奧格威(1911-1999)生於英國,移居美國後創辦當今世界最大的廣告公司之一奧美集團,被譽為「廣告教父」(The Father of Advertising),其著作如《一個廣告人的自白》及《奧格威談廣告》為全球廣告從業者的必讀經典。

The post David Ogilvy (廣告總裁) first appeared on 英文名人名言佳句 每日一句.


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